For over a decade I’ve helped founders and teams cut through marketing noise and build plans that actually move the needle. No jargon, no shiny-object chasing — just clear thinking, sharp execution and a bit of fun along the way.
I started my career inside fast-growing agencies, where I saw brilliant businesses waste months (and budgets) on tactics with no strategy behind them. It drove me a little mad — so I set out to fix it.
Today, through Think Strategy, I coach founders one-to-one, train marketing teams, and host a weekly live webinar for a growing community of doers. My approach blends timeless marketing fundamentals with the newest tools, prompts and platforms — so you get results now and a foundation that lasts.
When I’m not talking strategy, you’ll find me over-caffeinated, mid-hike, or planning the next episode of the podcast.
A clear plan beats a clever hack every time. We start with why, then decide what.
If it’s too complicated to explain, it’s too complicated to work. We keep it lean.
Momentum is the real growth hack. Ship, learn, adjust — repeat.
Led campaigns for scrappy startups and household names alike.
Started coaching founders directly — and never looked back.
The Think Strategy Podcast crossed 100k downloads.
A weekly live webinar and community for founders who want to grow with intention.